I just finished an enlightening book, Blogging for Writers, by Robin Houghton. While geared towards writers, the information is useful for anyone interested in creating their own blog or making an ongoing blog more successful.
For anyone new to blogging and who wants to blog about and review books, The Book Blogger Platform, by Barb Drozdowich, gives a solid overview of the main blogging platforms. The book is aimed at those who are not totally tech savvy. Ms. Drozdowich discusses WordPress and Blogger, the two most popular blogging platforms. She discusses the posts, plugins, gadgets, widgets and sidebars that are part of every blog. Also discussed are backing up your blog and monetizing it.
Since this book focuses on book blogging, Ms. Drozdowich discusses where and how to get books about which to blog. Netgalley and Edelweiss are mentioned as prime sources from which to request advanced reader copies (ARCs) and as places to post reviews.
Book bloggers can also guest post on blogs of other book reviewers/bloggers. Other sites to post book reviews are GoodReads, LibraryThing, and Booklike. Ms. Drozdowich is also a proponent of posting to the major social media sites such as Facebook, Twitter, Google+, YouTube and Instagram.
Overall, this book is a good overview of how blogging software works, where book bloggers can find ARCs and suggestions for other places to review books and get your name out there.